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Smash 2005 S.L. is a design, distribution and retail company for woman’s wear and accessories. Born in Amsterdam at the ends of the 90’s, when the company moved to Barcelona in 2005, it became what it is now : A colorful, fun and casual fashion company.
THE HAPPY BARCELONA STYLE
Our Head Office as well as our Distribution Center is located in Barcelona, a city open to the sea and with a laid back, fun and cheerful lifestyle that inspires our garments and the personality of our company.
Barcelona is a colorful, happy and laid back city. This is our attitude towards life: the Happy Barcelona Style, the hallmark of many brands which have been born or raised here, like Smash!, Mismash and Paramita. Each of them has its own personality: Smash! is daring, Paramita is modern and Mismash breathes romanticism. However, all of them reflect the colors, the light and the air of the Mediterranean. Therefore, each time you wear one of our garments, you are wearing a bit of Barcelona.
Our business model is based in offering fun and inspiring clothes to a wide range of women. Each of our brands reveals our passion for art and graphic design. Our prints are designed and selected carefully and have become the most recognizable attribute of our collections. On top of that, all the Smash!, Mismash y Paramita garments have a great value for money.
We sell 1,5 million garments per year to stores in 40 countries worldwide. Our collections are sold in multibrand stores, corners, franchises and our flagship store in Barcelona.
Our first and most outrageous brand is targeted to daring and fun women that love to be in the spotlght.
Mismash was born in 2011 as the second brand of the company to dress romantic and elegant women.
Our third brand joined the Smash! group in 2013. The first collection was launched in 2014 Spring Summer season. Paramita garments are targeted to urban women who like to dress with the latest trends.
For an expanding company like Smash!, our people are one of our main values. That is why we like to offer a friendly working environment where our employees can grow and develop all their potential.